Fitzroy

The Fitzroy project was an exceptional opportunity to relaunch a brand from scratch. The Fitzroy brings Roman & Williams signature style to New York City’s High Line. This beautiful property comprises 14 well-detailed, elegant, two- to five-bedroom homes. Catapult designer, Kevin Cantrell, helped develop a comprehensive identity system including logos, signage, printed materials, brochure design, digital design, and advertising. The identity system also included the development of a custom font, appropriately named “Fitzroy Display.”