It is safe to say that no other organization has had a more significant impact on the world’s technological advancement than the Massachusetts Institute of Technology. Throughout the industrial revolution, the computer revolution, space exploration, and breakthroughs in health sciences, MIT has always been at the forefront of innovation. To continue the development of relevant, essential, and world-changing innovation, MIT needed to raise additional resources.
Coinciding with the 100th anniversary of MIT’s move across the Charles River from Boston to Cambridge, Catapult helped MIT launch "The Campaign for a Better World." We developed a comprehensive communications system that included a campaign name, identity system, logos, standards manual, case statement design, digital design, fundraising messaging, and copywriting. Catapult led the production of multimedia, brochures, one-sheets, invitations, website, and event planning. We also wrote and produced dozens of campaign films for the campaign launch event and worldwide roadshows.
