Robert Redford purchased 6,000 acres at the base of Mount Timpanogos in Utah’s Wasatch Mountains. He named this land Sundance – after his character in the 1969 film Butch Cassidy and the Sundance Kid. Catapult Design Director, Adrian Pulfer, led the development of the logo, identity system, retail signage, clothing tags, store design, retail catalogs, and online experience.