Villa Beluno is an Italian villa on a gently rising hill overlooking Argentina’s Nahuel Huapi Lake. The RGS Group in Buenos Aires asked Catapult designer, Kevin Cantrell, to craft a brand identity system for this premiere hotel destination. The comprehensive design assignment included naming, primary and secondary logos, custom typography, brand patterns, socials, packaging, and retail design. Logos were also designed for sub-brands, including the restaurant, patisserie, and bar.