Phillips Exeter Academy was founded in 1781. This extraordinary residential school, with over 1,000 high school students from the U.S. and 33 foreign countries, promotes rigorous academic excellence. Catapult helped develop a complete identity system and standards manual. We crafted text for print, online, social media, and a case statement. We designed banners, posters, digital templates, microsites, and other essential communication tools for fundraising. Catapult has produced dozens of films that have helped Exeter to exceed fundraising objectives, increase engagement, and galvanize the community.