Catapult traveled the U.S. and internationally to produce TV commercials, outdoor, print, and digital solutions for the GE “Imagination at Work” campaign. Campaign messages include Healthymagination, Ecomagination, appliances, manufacturing, small business, aerospace, biotech, GE Capital, American Renewal, international enterprises, regional initiatives, and corporate branding. We also developed co-branded communications, including case histories and testimonials from brands like jetBlue, Taylor Guitar, and Polaris. The work has had a powerful impact on the brand’s public perception. Fortune recently named the company one of the world’s top global green brands. Additionally, Ecomagination is one of GE’s most successful business initiatives of all time, having generated up to $160 billion in revenue.
GE
- Work Displayed:
- All
- Commercials
- Print Advertising
GE: Cow
GE: Healthymagination: Print
GE: India Print Marketing
GE: Corporate Print
GE Capital: Print
GE: Corporate Print
GE: NOW Campaign: Print
