Organize

This dynamic nonprofit organization believes the key to improving the organ donation process is to employ better technology, behavioral economics, and efforts to eliminate legal and regulatory barriers. Organize created the first centralized national registry and a simplified process that permits visitors to register in under a minute. Catapult had the opportunity to craft the brand from scratch. We helped name the organization and developed the logo, identity system, brochure design, digital design, and advertising. Within one year, Organize gathered the names of nearly 600,000 people and got the attention of tech giants like Apple and Google, who are now supporting registration through their apps.